Use of colour consciousness in Indian film and advertisement

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 NAME: AMI SOJITRA

         CLASS: M.A. PART 2

         PAPER: POST COLONIAL LITERATURE

         TOPIC: USE OF COLOR CONSCIOUSNESS IN INDIAN FILM                             AND ADVERTISEMENT

        COLLEGE: DEPARTMENT OF ENGLISH,MKBU

USE OF COLOUR CONSCIOUSNESS IN INDIAN FILM AND ADVERTISEMENT

             Franz Fanon is a very famous writer of the African Literature. He has written one essay which represent the problems and the culture of African people. “Black Skin White Mask” is basically written in French language. But what we see is that not only in the Africa but also in the other countries, the black skin people are suffering for being the black skin everywhere. There we find that Black people are always consider as the minority.

In Africa The black women are suffering because they are not only humiliated by White man but they were humiliated by White man, white women as well as black man.  It is not happening from few years but they are being minority from the ancient time because in the bible we find that Angles are white and the devils are always Black.

         This is all about Africa and other country where only black and white people are living but now lets discuss about colour consciousness in Indian Film and advertisement in Indian Film industry.

COLOUR CONSCIOUSNESS IN INDIAN FILM INDUSTRY AND ADVERTISEMENT:

           India is not the country of white people but still black skin people are suffering a lot. Without focusing on other matters I have tried to concentrate on the Colour consciousness in Indian Film Industry and the Advertisement.

          India is basically the country of the not any particular types of people but here we find that India is such a country where people are living together with many culture and many colour but do we say the same thing about our film and Advertisement?

         Lets start with the Advertisement of children accessories:

 https://www.youtube.com/watch?v=xKfecuzQMis

            This is the link of Advertisement of Huggies. Lets not just look at this as an entertainment but we find that they have used the image of child is white baby why not the black baby?

           This is mindset of people that white is colour which always attract the while black colour is just like yak.. so in the advertisement industry we find that white colour is in the central. Its always remain in our mind no matter we accept or not but its there somewhere and consciously or unconsciously appear in our behaviour and our choice. Now just think that if there is some black baby in the advertisement that it may not look decent to us.

https://www.youtube.com/watch?v=p4F1uo80lbY

             This is again advertisement where we find that baby is white.. can we say something like the soap is reserved just for white baby or something like if black baby will also take bath from that soap than he will also become white?

             No more discussion on this children advertisement. Now lets discuss about the Women accessories.

   https://www.youtube.com/watch?v=L910c5oMnH0

              This is link of fairness cream advertisement. The girl has much fair skin. We don’t find that she need any fairness cream to look more white. Or it is just attempt to make people fool? Why they don’t choose any black skin girl for advertisement? We generally believe that white colour stand for honesty while black stand for evil or sadness. Why?? Why we are not looking at them just as human being?? Why we don’t have concept of Black beauty?? These all will remain just as question which never get answer.

 Even our Indian Black beauty heroines are also not represented as black but they wear too much make ups that they also look much fair. Bipasha Basu is the final example of Black Beauty.

    

 Black Beauty Make up Masked

                                               

https://www.youtube.com/watch?v=xZTsuwYgl48

           Here one more advertisement where you find style is not everything but your skin colour is something which is enough to attract the girls. Ohh.. c’mon man girls are not just like that. Why the girl was not interested in him? just because of his black colour? That’s not true otherwise none of the black skin person ever loved by anyone.

COLOUR CONSCIOUSNESS IN INDIAN FILM INDUSTRY:

        

  Whatever shown by Bollywood stars are always spread among the people and its become a fashion.At some point we find that they always stand as some ideal people because we follow whatever shown by them. In many films we find that they have given the reference of white and black people. In the beginning period we find that only the person who have pretty face and fair colour is the one who got place in Bollywood. But the scenario is changed with the time. Now a days Specially when the directors show some faces of foreign they are not only showing white faces but black people are also there. But still they are marginalised.

       The film Queen also have one reference. It is the film when a girls have three friends. But at somewhere we find that she has not that much influenced Tim (the black fellow). Even when they used to go anywhere we find he was not that much in the centre or even not equally represented as other friends.

       We people believe that black coloured people are very strong and healthy. They don’t use their mind and just blindly followed the things without any influence to it. Why there is no concept of Black Heroine?

        https://www.youtube.com/watch?v=i2jwd8RN1A0

       This is an example where man could have never imagined his beloved as black girl. The another man is in love with that black lady but our hero find her disgusting. Is it just comedy or we are making fun on black people?

India is not the country of white man but we were colonised by white man in such way that we are not capable to look at the concept of black beauty. There are also several film example in Bollywood where we find if they describe black man as foreign influence or in the group of friends than also somewhere he must be marginalised.

       After the film "Barfi"Priyanka has described her suffering time because of black kin to The Times Of India, which is something like this,

People had a lot of issues about the fact that I was dusky and not a conventional-looking heroine. But I still got the opportunities I did. Grooming is a very important part of any girl's life.

"In the early days, I did not even know how to apply make-up. Over the years, with the help of various teams, I have worked on a vision of me and there are things that I could change in the process. This is true of most heroines.

"You learn to take care of yourself. I am not against plastic surgery. If it helps build self-esteem, I don't think there is anything wrong with it. But if it becomes an obsession, that can be a problem. For me, I got confidence from my films doing well."

http://www.digitalspy.com/bollywood/news/a402305/priyanka-chopra-my-dark-skin-was-a-problem-in-bollywood/

      But why this concept is not applying on the man? In Bollywood we find many black heroes but they don’t need to show their white face. The film Freaky Ali in which hero is black but the heroine is much Fair. After all this is Bollywood.

CONCEPT OF BLACK:

         Black color is always seen as sadness or violence while white stand for peace and Angle. But who is the person who has started this? He must be someone white man. Black man is not always avoided by black man but we brown people also feel that we are superior and they are inferior. But now a day the concept is changed in other countries. The Hollywood is the example where we find black people also played the lead role. They are not always represented as negative character but they also described as loyal, courageous, even some times more smart than white. 

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Short stories of poe and the Novels by Ashvini Bhatt

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NAME: AMI SOJITRA

PAPER: AMERICAN LITERATURE

TOPIC: SHORT STORIES OF POE AND NOVELS OF ASHVINI 
              BHATT

CLASS: M.A. PART 2

COLLEGE: DEPARTMENT OF ENGLISH,MKBU

ENROLLMENT NO:PG15101034



























NOVELS BY ASHVINI BHATT AND SHORT STORIES OF A.E. POE

               Novel and Short story both are totally different form of literature. When we first time see both of them we find its just like waste of time to compare novel and short story. But the plot is something which connect novel and short story and here with the help of plot of the stories of A.E. Poe and Ashvini Bhatt( A Gujarati writer) both have written similar kind of plots. Suspense reveal at the end of the novel and story. So here i have tried to compare the novels of Ashvini Bhatt and short stories of A.E. Poe.

INTRODUCTION:

             A.E.Poe is a very famous short story writer of American Literature. He became very famous for his detective stories. The way he reveal the secrets and the narrative technique is also something very important which left effect on the mind of the readers. Whatever he Has written has started such a great revolution in the history of the American Literature. He become very famous as the father of the Detective stories. A.E.Poe has written not only the story of murder but also the stories of mystery, some hidden treasure, psychological abnormality etc. His stories are not always run around the human being but sometimes it goes to animal also. During reading of his stories we find that he has added element of suspense which going to  reveal at the end.
           Ashvini Bhatt is also very famous novel writer of Gujarati Literature. He is very famous for his suspense novels even his narrative technique is also one of the thing which made his so popular. He has not only written the murder stories but also his stories based on mystery, history and sometimes on very famous persona. Though He write the novel but it doesn't allow the reader to leave the book in the middle of the story because it have some magnetic element which caught reader for hours.
            Ashvini Bhatt is Indian writer, Poe is American writer, one is short story writer and another is novel writer even the language is also different. Both are just like much  different from each other so lets try to compare them and find out something new. Which is still undiscussed.

Here i will elaborate some of the points which are described below:


 Language
 Narrative Technique
 Structure
 Culture and setting
 Form of art
 Characters
 Theme
 Plot

      Now lets discuss about it in detail.

LANGUAGE:

                  "Short story is the garland of words and
                     the novel is treasure of the words."
           While writing the novel the writer is always conscious with the language as well the short story writer is also very conscious with the use of words but both have different scale. Novel is just like the game of words you can play with words as much as you want but short story is like selection, you have to be very precise with your words and still you have in create the effect on the mind of the reader. Ashvini Bhatt is also a great player of the words and Poe is a great selector of the words.
      Ashvini Bhatt is a writer of Gujarati Language. He became popular because of his  use of language. Ashvini Bhatt has written many books but we find that all the stories are not same , even the use of language is also different. He has used different language for murder suspense and for mystery suspense. When he write about someone from the royal Family the language is different. He has always created such an atmosphere in his novel which may create doubt in the mind of the reader that he must be present when the situation happend or may be he was one of the character in the novel.
       Ashvini Bhatt and A.E.Poe are the writers who have great mastory over the language. Poe has used the language of a Criminal, inspector, politician,mentally abnormal people etc. Ashvini Bhatt has used the language of some heroine, royal family, a photographer, a fisherman and so many more. Just with the use of words they both have created such an criminal atmosphere.

NARRATIVE TECHNIQUE:

       For any of the writer or poet the narrative technique is also the primary step towards the work. Narrative technique is the art which made any writer successful because only words don't have any effect but how one can arrange them is the main thing to create the scene. No matter is it a short story or a long novel but the treatment of words is always remain in the center of any work of art.
      The short stories of the Poe are not always get conclusion in 1000 words but sometimes it takes more than 10000 words. So its not always the story but sometimes its the plot and his narrative technique that how he create the effect. For him no matter if the character is criminal or a politician or it is the puzzle of any hidden treasure h has given justification to all of them.
      Ashvini Bhatt is a novel writer and we find that all his novels are not always same in the length because some of them are very long and some are short novel. Sometimes the novel open with the present and than the story goes to the flashback. He has also a great art of narration. Generally we said that through the narrative technique we can identify the personality of the writer or the poet but here we find that in his every book even not every incidents described in the single narrative techniques. It change with the time and character as well as the setting of the novel.
   

                     “Ashvini Bhatt and Poe both have most of the time used
                        the same narrative technique because its start with
                              present and than goes to flashback”STRUCTURE:

         Structure of the play most of the time follow the Paramedical Structure but its not we find in the case of novel and short story. Their stories never follow the same pattern but something similarity in all their novels and short stories is that they have reveal the suspense at the end and it start where we can see the plot was at the crisis. The plot never start with the introduction and that rising action and falling action etc.
       The novels of Ashvini like AYNO in which the story opens with the missing of someone in mysterious situation. But in his novel OTHAR  its not opens like this mysterious situation or murder or anything like that.While in the short stories of the Poe we find that there is some detective and he is always the hero of the story.
      Both of the writers have always put stress on the kind of suspense plot and they became very successful in doing that. Poe has stated this kind of stories in America and the experiment get highly appreciation from the readers. And also now a days only love story kind of plot are not getting always success and some detective kind of stories also get highly appreciation from people.
   

Example: CID get success like other love stories not just because of plot but also because of the structure.


CULTURE AND SETTING:

   Culture always remain in the any work of art it may be consciously or unconsciously represented by the artist. The Novels of Ashvini Bhatt represent the Indian culture and the stories of the Poe represent the American culture.

              “One person can not escape from his culture
                   its may be consciuosly or unconsciously
                               appear in his work”

        Poe has described the manners of people, the way of living life even also very important that how the problems solved by detective not Police which describe the concept of detective in America comes earlier. Ashvini Bhatt has also represented the Indian Culture very effectively. How we have vision towards a heroine and a murderer. At the first look case seems very easy and also solved just in few times but the reality revealed at the end and show the reality.
        This is the point where both have similarities because both have represented their culture.

FORM OF ART:

       Novel and the short story are the basically form of art but with having some own special characteristics. Novel is a long narrative plot while the Short story is very short plot. Novel may have many stories run together but in the case of the short story its not possible. Poe has given justification to this statement because his stories have always single narrative, single plot and a single story.

                        “Short story have a single plot which made
                           deep effect on the reader while sub plot
                               in novel may confuse the reader”

      The ultimate aim of any novel or short story or a poem is always to entertain the readers. But the novels of Ashvini Bhatt and the Short Stories of the Poe made the readers think about that. Its not much easy for reader to give any kind of predicament about the plot. They both have enough capacity to keep the interest of the reader.


                “Suspense is a magnetic effect which attract the
                 reader towards the books and spend hours on it”

      When Poe has started to write this kind of detective and suspense stories it was like risky because there was no craze for this type of stories but it goes very successful and also spread in the glob. It was highly appreciated after than many writers were inspired by him and the rise of this kind of story we find in the literature. Novels of Ashvini Bhatt and stories of Poe are also stand right on the scale of Entertainment.

    CHARACTERS:

Characters revel the personality of the writer because most of the time the characters are reflection of the writers thoughts. In the stories of the Poe i find,
         

                 “As much the Villain of the story is smart,
                  the writer have to create some mysterious
                       situations for the success of hero”

   As i have mentioned earlier that both of the writers have not always given the same treatment to their every work. They have given the best look to the villain and hero. In one of the novel of Ashvini Bhatt she has portrayed the character of Heroine as an innocent girl who is great in acting, she compare her life with film story is such a effect which impress the readers. The detective of the Poe is also portrayed such way who is capable to solve any mystery. The women characters in the novels of Ashvini Bhatt are very strong while the female character in the stories of Poe remain always as minor characters.

THEME AND PLOT:

    Theme and plot of the novels by Ashvini Bhatt and A.E.Poe are similar kind of things. Poe has written such stories which use some detective stories and Ashvini Bhatt have created mystery. The plot never follow any particular pattern.I can say that:
                           “When we read Poe And Ashvini Bhatt,
                   our all the predicament goes failure at the end”

At the last i find that no matter if it is short story or a long Novel,No matter if it  written by an American author or an Indian writer, No matter if it written before many years or just a few backs earlier but the suspense stories always have their own place in the literature.






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